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The price of Ice Cream

Walking along the small high street of a surrey town I happened to glance in at a cafe shop that recently started up, selling mainly coffee, cake and a few other items. Few tables outside on the pavement and looks overall quite nice. What however caught my eye was the price of a single scoop of ice cream or ” italian gelato” as it was described, a single scoop was £2.21.  When did this happen? Recently Iceland were selling huge packs of white Magnums for 4£ and that got you I recall at least 8. A huge 2 litre tub of a nice ice cream like Kelly’s cornish can often be got on special offer for as little as 2£. Crazy pricing. Let me know the most expensive scoop of ice cream that you know of, outside of central London or other touristy areas.